April 2013

New Release: More Unlocking, More Beautiful Reading, More!

by On April 19, 2013 in General

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<a name="unlock"></a>
<h2>More Unlock Animations</h2>
<a href="http://bookboard.com/wp-content/uploads/2013/04/newUnlock.png"><img class="alignnone size-full wp-image-1911" alt="newUnlock" src="http://bookboard.com/wp-content/uploads/2013/04/newUnlock.png" width="500" height="358" /></a>

Unlocking a book is a delightful, surprising experience, and our <a href="http://techcrunch.com/2013/03/21/bookboard-launches-app-to-encourage-children-to-read-more-by-limiting-their-choices/">research has shown that it motivates kids to read more</a>. How can we make it even better?<!–more–>

We’ve<strong> added a variety of unlock sequences</strong>, so that we really capture the element of surprise. We’ll be adding more of these as time goes on, so let us know what your kids respond to, and we’ll make more like it!

<a name="reading"></a>
<h2>A More Beautiful Reading Experience</h2>
<a href="http://bookboard.com/wp-content/uploads/2013/04/readingBG.png"><img class="alignnone size-full wp-image-1912" alt="readingBG" src="http://bookboard.com/wp-content/uploads/2013/04/readingBG.png" width="500" height="358" /></a>

We think our reading experience should be simple but elegant – we preserve the original layout of the book, and try to stay out of the way of a great story. But we can always do more to emphasize color and texture in the books you read.

That’s why we’re really happy with a new design rolling out today, which puts <strong>our beautiful books against a natural, softly textured background</strong>. We think it adds depth, causes colors to pop, and makes the experience of reading even more physical and pleasurable for the reader. Like it? Love it? Let us know what you think!

<a name="ipad1"></a>
<h2>iPad 1 Performance Upgrades</h2>
We love all iPads, and want to make sure that even older models are in on the fun. With today’s release, we’ve <strong>upgraded Bookboard’s smoothness and responsiveness on the iPad 1</strong>. If you hit any snags with older hardware, please do drop us a line and let us know; we’re always working to make things better on all platforms.
For trial users, all you need to do to get these upgrades is open the Bookboard trial on your iPads, and the new goodies will be lying in wait! Lots more is coming in the weeks ahead, so stay tuned…

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In Praise of Libraries Large and Small

by On April 15, 2013 in General, Reading

NLW2013_Kennedy_web

“I have always imagined that paradise will be a kind of library.”?

–Jorge Luis Borges (writer, poet, librarian)

 

April 14th – 20th is National Library Week and this year’s theme is “communities matter.”?The American Library Association (ALA) reminds us that libraries help support:

  • Local economies (providing jobs and job development resources)
  • Literacy and lifelong learning (often in partnership with families and schools)
  • Community development goals (providing an open place for all to share ideas, socialize and learn together)

As Caroline Kennedy, Honorary Chair of National Library Week explains, libraries are places where you can “get help with your homework, use a computer, see friends, learn new skills, and find out what’s going on in the world.”

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Feature Spotlight: Give a Book to a Friend, Get a Free Month

by On April 11, 2013 in General

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One feature request we’ve been hearing a lot is the ability to <strong>share books with friends</strong>. Say you just finished reading <a href="https://app.bookboard.com/book_landing/61/0?global=true">Mechanimals</a> with your kid, who loved it, and know that a friend or relative and their kids would love it too. You’d like to share this story – but how?

A big goal we have at Bookboard is to <strong>make sharing books easy and free</strong>. We’ve always wanted Bookboard to be a place where families can connect via the books they read and share. Folks love sharing physical books – shouldn’t it be even easier with digital ones?

So, we’re really excited to introduce our newest feature :
<h2>Give a Book to a Friend…</h2>
<h2><a href="http://bookboard.com/wp-content/uploads/2013/04/share_page.png"><img class="alignnone size-large wp-image-1824" alt="share_page" src="http://bookboard.com/wp-content/uploads/2013/04/share_page-1024×350.png" width="504" height="172" /></a></h2>
The basic idea is – <strong>send books to your friends via email</strong>. Here’s how it works:<!–more–>
<ol>
<li>When we send email updates, you’ll see snapshots of books you’ve been reading, each with a "Share" button attached.</li>
<li>Click a snapshot for a summary about that book, and you can choose to share – enter an email address and an optional short message.</li>
<li>Your friend gets an email, showing the book you’re sending them, free for signing up with Bookboard.</li>
<li>Once they start their trial, the book you sent will be the first one there waiting for their kids!</li>
</ol>
If you have friends who already have Bookboard, sharing works just as you’d expect – they’ll have the books you send them added to their kids’ shelves too.
<h2>… and Get a Free Month of Bookboard!</h2>
<a href="http://bookboard.com/wp-content/uploads/2013/04/share-money1.png"><img class="alignnone size-full wp-image-1844" alt="share-money" src="http://bookboard.com/wp-content/uploads/2013/04/share-money1.png" width="300" height="150" /></a>We think sharing a great story is its own reward, but an extra motivational boost couldn’t hurt =). When you send a book to a friend, and you both purchase subscriptions (or, you already had a subscription and your friend purchases), <strong>you’ll *both* get a month discounted from your next Bookboard bill</strong>. The number of discounts is unlimited – for every friend who buys Bookboard, you’ll get another month off. It’s our way of thanking you for spreading the word!

Why not get started today? We’re going to be working on sharing books even further in the weeks ahead, so please let us know if you have any suggestions or questions!

&nbsp;

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The helpful (but gross) world of “booger books”

by On April 10, 2013 in Childrens Books, General, Reading

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Waiting for the Whales

by On April 5, 2013 in Childrens Books, General, Reading

Every now and then I read a book that stays in my head long after I’ve put it down. I’m a children’s librarian, so often the books that affect me in this way are geared toward children. It takes great skill to write a high-quality children’s book; to capture dynamic renderings of the complexities of the human condition in a limited number of words, pages and images. Children’s literature (at least, good children’s literature) is more akin to poetry than narrative fiction in that way.

Waiting for the Whales?by Sheryl McFarlane is one of those books. This award-winning picture book illustrated by Ron Lightburn captures the voyage of a lonely old man who is content to garden quietly and watch the whales, to a grandfather who shares his love of the ocean and earth with his granddaughter. Spoiler alert: the man passes away at the end of the book, but only after having imparted upon his successors the wisdom of his years and the stewardship of the home they shared. He is no longer lonely, and the book hints at the circular nature of our reality on earth with the birth of a new baby whale to the pod of killer whales.

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by On April 5, 2013 in Write my essay

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by On April 4, 2013 in Write my essay

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Creating Motivated Readers: Bookboard’s Subscription Model

by On April 1, 2013 in General

son_readingFor many parents, it’s hard to say “no” when your child’s eyes light up over books. We want to offer them access to any books that inspire them, to take costs out of the equation and just say, “Go for it! Read to your heart’s content!”

Thankfully, libraries operate on this logic. It is also the logic driving the team at Bookboard, a San Francisco Bay Area children’s e-book firm whose co-founders state – intriguingly – “we are not in the business of selling books.”

To find out what they do want to accomplish, I recently sat down with Bookboard’s three co-founders: Michael Fitzpatrick, Fang Chang and Nigel Pegg.? A statement highlighted on their website – we’re parents too – was obvious throughout our conversation.

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